It is expected that in 2019, worldwide ecommerce sales will be over three trillion dollars. With so much money being spent in the ecommerce space, that also means there’s a lot of opportunity and money to be made. Entrepreneurs of all types are coming up with new business ideas that are solely ecommerce or are thinking of ways that they can make their current businesses more ecommerce compatible.
One of the most popular ways that many entrepreneurs are choosing to get involved in the ecommerce space is by starting a drop shipping business of their own. Not only does drop shipping allow you to start an ecommerce business fairly easily, but it also keeps overhead costs low, offers high earning potential, allows business owners to work and operate from anywhere, etc. If you’re considering starting a business to get into the ecommerce space, then a drop shipping business may be the perfect one for you.
As easy as drop shipping can be, it still requires effort and time to become successful. It’s not as simple as starting a store and waiting for orders to come in, you have to work to make the most of it. So, whether you’ve just started drop shipping today or have been at it for a while, the following tips can help you make the most of your business and enjoy all the benefits that drop shipping has to offer.
Build Your Website on a Platform That is Drop Shipping Compatible
Websites are an extremely important part of ecommerce, but just as important is the platform a website is built on. While blogs may fare well on certain platforms, ecommerce stores may not do so well on the same. It’s important to choose a good platform to build your drop shipping website on to ensure that everything looks good and runs smoothly, both on the front and back ends.
Add Reviews and Testimonials to Your Site
One of the keys to running a successful drop shipping business is setting yourself apart. Although there’s plenty of room in the space, there is always going to be competition, so doing what you can to set yourself above your competitors is important. One way to do that is by displaying reviews and testimonials from your customers on your site. Not only will it help you stand out from other dropship businesses, but it will help you build trust with potential customers as well.
Narrow Down Your Niche
Having a niche is an extremely important part of making the most of your dropship business. Although you might be able to do okay selling a wide variety of products, narrowing it down and focusing in on a specific niche will help you better target customers, drive traffic, and make more sales. If you don’t already know what niche you want to get into, you need to choose a niche right away so that you can start focusing your efforts and making the most of your business.
Choose a Good Supplier
There are hundreds of suppliers out there that you can choose to work with, but not just any supplier will do. First of all, it’s important to ensure that they carry quality products that fit within your niche, but that’s not all you need to consider. Their price point, the speed in which they ship orders, and to how many states or countries they can ship should all factor into your decision when choosing a supplier.
Come Up with and Execute a Solid Marketing Plan
When you drop ship, you may be selling someone else’s products, but that doesn’t mean they’ll do the marketing for you. You are in charge of marketing your store and drawing in your own customers. In fact, other people are selling the same or similar products to yours, so you can’t just sit and wait for people to find you, you have to make an actionable marketing plan and work on it constantly. From paid Facebook ads to onsite blog posts, there are plenty of ways you can draw in traffic, and you need to be actively working on that.
Keep Up with the Competition
Keeping up with the competition doesn’t mean copying them. While you may like some of the ideas they come up with and can adapt some of them to your own business, it’s most important that you watch what they’re doing and keep an eye on their movement. Keeping up with what they’re doing can give you ideas on both what to do and not to do, and can help you have a competitive edge.
Drop shipping is a great business model that many people are taking advantage of. However, it’s not something you can just start and let run on its own. A dropship business requires a lot of work and effort, especially if you want to maximize and make the most of it. By actively marketing, watching the competition, choosing a niche, etc., you can take your dropship business to the next level and set yourself apart.
What are you already doing to set your dropship business apart?